Google engaged in misleading and deceptive conduct: Australian Court

In what may turn out to be a major set back to Google Australia, the Federal Court of Australia has ruled that Google has engaged in misleading and deceptive conduct as a result of displaying an advertiser’s web address, or Uniform Resource Locator (URL), in the sponsored link which appears in response to an enquiry made of the Google search engine by search terms which consist of or include the name of a competitor of the advertiser.

The Court said “This conduct is said to amount to a misrepresentation of a commercial affiliation between the advertiser and its competitor by displaying the advertiser’s web address in collocation with information concerning the competitor.”

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